Following the death of Tawny Kitaen, who appeared in the video for Whitesnake’s’ 80s anthem “Here I Go Again”, the track debuts at # 1 on BillboardThe Hot Hard Rock Songs chart for May 22.
During the week ending May 13, “Here I Go Again,” which led the Hot 100 display panel for a week in October 1987, attracted 2.5 million US feeds, up 22%, and sold 1,000 downloads, up 178%, according to MRC Data. (Older songs are allowed into the Hot 100 and its genre charts which use the same methodology if they rank in the top halves of the lists and have significant reasons for their resurgence.)
Kitaen died on May 7 at the age of 59. The cause of death has not yet been announced.
The single’s entry marks Whitesnake’s first visit to Hot Hard Rock Songs, which began almost a year ago. This is also the group’s first appearance on Hot rock and alternate songs (which launched in 2009), where it starts at # 21.
At the same time, the number of downloads of “Here I Go Again” is sufficient for it to re-enter hard rock digital song sales at No. 3 and digital rock song sales at No. 20. The song reached No. 3 and 8 on the charts, respectively, in 2016, when it was featured in a Walmart back-to-school ad. “Is This Love,” another Whitesnake song whose video features Kitaen, also returns to Hard Rock Digital Song Sales at No. 24, up 173% to 1,000 sold.
“Here I Go Again” is one of many classic tracks on Hot Rock & Alternative Songs, with more making a comeback thanks in large part to the latest 69-cent iTunes Store sale, led by “Dreams” from Fleetwood Mac at No.10.