TV shows can inspire and start all kinds of trends, as well as bring back classics we thought were long gone.
In the case of stranger things, 80s nostalgia is experiencing a revival. Now the fourth season of stranger things turns out to be the vessel to rekindle the love for old songs and artists like Kate Bush. And it’s not the only show to send a song from yesteryear up the music charts.
How the shows like stranger things bring back old songs
stranger things continues to break records. And freshly released on Netflix, the fourth season of the sci-fi series is already setting new trends. This time around, the series breathed new life into Kate Bush’s song “Running Up That Hill (A Deal With God)”.
On Spotify, listening to this 1985 classic jumped 8,700% worldwide between May 26 (the day before the new season was released on Netflix) and Monday May 30. In the United States, streams even increased by 9,900%. A success that allowed “Running Up That Hill” to climb to second place in the American top 50 on Spotify and to fourth place in the world top 200.
The song first appears in a scene from the first episode of the new season, in which the character Max Mayfield, played by Sadie Sink, listens to the song on his Walkman. It also plays – a minor spoiler alert – a more central role later in one of the show’s most memorable moments.
“It’s amazing to see iconic songs being rediscovered and having global moments with new listeners,” said Jeremy Erlich, Global Head of Music at Spotify. Billboard. “’Running Up That Hill (A Deal With God)’ is one of those examples of a ‘perfect storm’. It’s a classic song that was introduced to a wide audience and has now taken on a whole new meaning,” he added.
“It’s remarkable how the reaction to Kate’s song has caught on with fans new and old, and has also transcended generations – 37 years later!” Said Alexandra Patsavas, Music and Creative Production Director of Netflix, quoted by Billboard.
Since the release of stranger things season four, “Running Up That Hill” isn’t the only Kate Bush song that’s gotten a boost, as listeners seem to be digging through her entire catalog. According to Spotify, global streams of the artist’s full catalog have increased by 1,600%.
(This video contains a major spoiler – skip if you haven’t completed Part 1 of “Stranger Things” Season 4)
TikTok TV Shows, Music and Effect
This is not the first time that a series has introduced new generations to the hits of previous decades. In their time, Mad Men and Joy also revived Beatles or Journey classics, with the latter’s 1981 hit “Don’t Stop Believin'”. More recently, Cascadeur’s 2011 song ‘Meaning’ has enjoyed renewed interest thanks to the hit series Lupine with Omar Sy.
The second season of Bridgerton still on Netflix, covers of songs like “Stay Away” by Nirvana or even “Material Girl” by Madonna in classic versions. This kind of success can also spill over to TikTok, driving new trends on the platform. “Running Up That Hill” by Kate Bush has become one of the most popular sounds on the Chinese social network.
Movies can obviously have the same effect too. For example, when The Batman starring Robert Pattinson was released last March, it skyrocketed streams of Nirvana’s “Something In The Way – Remastered.”
This story was published via AFP Relaxnews
(Main and featured images: Stranger Things/Netflix)