Billboard-acclaimed producer Sean ‘Contractor’ Edwards applauded Dancehall Queen Spice for living up to her mark with her latest album emancipated.
He said that compared to his first studio album tenwhich was exclusively produced by Grammy Award-winning Shaggy, “it’s more hardcore.”
“With the previous album, she had the single Get off Deh, for which they did extensive promotion and marketing in mainstream media, including print and television, in the United States. So even though it embodied his true style, this track and the rest of the album ended up having more crossover appeal. Meanwhile, emancipated lives up to its dancehall brand, which is also good,” Contractor said. THE STAR.
Spice maintained a presence on the Billboard over the years and said the new album should hit the reggae charts by next Tuesday.
“She has a lot of fans in the United States. Can this album cross over into the main Billboard chart? It is an objective on which she must absolutely work. I think one of the best decisions for Spice right now is to do more collaborations with mainstream rappers and Afrobeat artists like Burna Boy and Wizkid. This will further expand its reach,” he said.
“Spice should try different genres and also, in order not to interrupt his main subject which is sex and sex always sells, is to record more songs about relationships, because people are more in relationships than they are. “Have sex. And we’ve found that a lot of people relate to her in that space. She should consider making more meaningful love songs.”
Comparing international female sensations Beyonce, Mary J Blige and Lauryn Hill, Contractor said Spice could benefit from directing her lyrics towards male empowerment.
“These female R&B and hip-hop artists made men feel special. Rather than being a dominatrix all the time, she [Spice] could make songs that empower men and not just women,” he said.
Spice recently celebrated his 40th birthday, wrapped up an international tour and finished filming a season of the VH1 reality show love and hip hop which Contractor says is another reason why Jamaicans should support him.
“She is doing well as a girl from Portmore. Spice is emancipated, she has risen and we have to congratulate her and encourage her to grow and improve,” he said.