Thiruvananthapuram: Promoting Kerala as a safe and glamorous honeymoon destination, Kerala Tourism has launched a high-octane campaign by stapling it with lyrical micro-video songs to lure honeymooners from all over the world to the ‘State.
As part of the campaign, the Ministry of Tourism produced a music album titled “Love is in the Air”, featuring eight micro love songs, with each song lasting less than a minute.
Kerala Tourism posted the songs on its social media pages to promote Kerala as an ideal and perfect honeymoon destination.
Sung by popular folk/indie band When Chai Met Toast, the videos have already been collectively viewed around a lakh, an official statement said on Monday.
Besides, the audio songs have reached more than 75 million people across the country through multiple music platforms such as Spotify, Gaana, Hungama, JioSaavan and Wynk, etc., he said.
Launching the campaign on Valentine’s Day, Kerala Tourism announced a contest for its social media followers to create reels using the lyrical video micro love songs posted on the social media pages. The best rollers will win a free trip through Kerala.
The campaign titled “Honeymoon Holidays” was initially unveiled following the second wave of COVID-19 and subsequent travel relaxations. It was temporarily suspended after the start of the third wave of the pandemic.